Llega AdWords Editor Version 9.5

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adwords editorA principios del mes de Mayo os comentábamos la llegada de la versión 9.0 del editor de anuncios de AdWords, y parece que el equipo de desarrollo no se ha quedado dormido, ya que pocos meses después de este lanzamiento, acaban de lanzar la actualización a la versión 9.5

Las principales novedades que nos aporta esta nueva versión son:

  • Campaign Experiments
    You can now do the following to maintain your campaign experiments:
    – Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
    – Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
    – Apply and edit a Max. CPC bid multiplier at the keyword level.
    Import and export experiment status and bid multipliers in both CSV and XML formats.
  • Location Extensions
    Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.
  • Background Download
    If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.

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